State of the Photography Business – part 2

Here are the preliminary results of the State of the Photography Business Survey! money

If you haven’t taken the survey, you can find the link on this previous post: http://wp.me/p25Hc7-6y

The photography world has changed dramatically since the days of film, with the result that the ranks of photographers have grown exponentially and the market has become saturated with professionals and amateurs competing for the same work.

In an effort to understand the changing field and help photographers like myself make their livings doing what they love, I created a simple 10-question survey to determine how photographers conduct business. It’s a very simple introductory questionnaire designed to get a feel for the field and open up the lines of communication for further research and discovery. I had promoted it here on WordPress, on Facebook and through my own broad circle of photographer friends and colleagues. Unfortunately, my reach isn’t as broad as I had hoped… or, photographers prefer to figure this stuff out on their own. Whatever the reason, we only had 16 people take the survey, so the results are by no means comprehensive, but here is what the preliminary reports have to say.

Bear in mind that many of the responses will overlap. For example, when asked where they do the majority of their “outdoor shooting”, all of the respondents replied that they shoot on location, while less than 7% of them also shoot outside at their home/studio.

So, here are the first round of results. Hopefully, this will encourage more photographers to take the survey and participate in follow-up surveys to fine tune the details of the market.

State of the Photography Business Survey

62.5% of photographers make more than 50% of their income through photography

Where do you work?
75% work from home
12.5% work in a studio
12.5% work in both their home/studio or on the road

Rent or Own?
31.25% rent
68.75% own

Indoor shoots
12.5% do most of their shoots in a studio
81.25% shoot on location
12.5% shoot both

Outdoor shoots
6.25% shoot at their home/studio
100% shoot on location
6.25% shoot at events

Selling online
68.75% sell their work online
31.25% do not sell their work online

Marketing
6.25% use an agency
81.25% use social media
12.5% use direct mail
12.5% use the Yellow Pages
6.25% use newspaper ads
6.25% use magazine ads
37.5% use a combination of word of mouth

Hosting
41.67% use Zenfolio
8.33% use Smugmug
8.33% use Fine Art America
8.33% use Pictures Pro
16.67% don’t use a third-party site
25% use MorePhotos and Photoshelter

Driving business
87.5% word of mouth
31.25% social media
6.25% professional advertising
6.25% promotions
6.25% discounts
12.5% festivals/events
6.25% photo groups and clubs
6.25% photo expos and conferences
6.25% direct marketing

Staying up to date
43.75% read books
75% work with other shooters
43.75% watch tutorials
12.5% participate in online seminars
43.75% attend workshops
68.75% search online for inspiration
87.5% watch what other successful shooters are doing
12.5% experiment and get advice from friends

Obviously, these results are just skimming the surface, but they provide a glimpse into how photographers are making their living. They tell us that the overwhelming majority of photographers look to improve their skills (both in business and behind the camera) by doing online research. They also tell us that most work from home but shoot on location. Social Media and word of mouth are the most popular means of marketing (though whether they are successful or not will be determined by later surveys). And Zenfolio seems to be the more popular professional hosting site. Again, this is just a tiny sample of the thousands of shooters out there, but it’s an interesting start.

Please share the survey with your photographer friends and we’ll compile more data for a more comprehensive view.

http://wp.me/p25Hc7-6y

We will also be setting up more surveys to better detail the successes and failures of photographers in this effort to help you make more money and improve your photography business. Don’t worry… they’ll only be short 10-question surveys. 😉

Stay tuned…

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Just a little fun test “drive” up the RTI ramp.

Eventually we’ll lengthen the front brake lines and remove the sway bar for better flex, but for now… that’s pretty impressive. 🙂

The Beast on the RTI.

D90 on ramp_rear

The Beast on the RTI.

The Beast on the RTI.

The Land Rover Defender… it’s almost back!

The new motor is in!

We’re getting close!

I’m sorry I haven’t been keeping up with this blog very well, but that’s about to change.

The Vanishing America Project is just around the corner from once again hitting the road. All we’re waiting on is the completion of the engine transplant in the Defender.

cne_20100413_0497hires.jpg

Long story short…

The Defender came with a stock Land Rover gasoline V8. We swapped it out for a Cummins 4cyl Diesel and converted it to run on used veggie oil (read the 4×4 article here). It turned out that the Cummins had a bad cylinder and was only running on three. But the 4 different genius diesel mechanics I took it to couldn’t figure that out, so I sold the engine and swapped in a Chevy LT1 350 V8.  After all, the transmission is an NV4500, one of the best 5-speeds out there for doing anything off-road. The first LT1 to go in was unbalanced, so Luke and Ely at The Shop in Norcross, GA picked up another LT1 and put it in this weekend. Here is the teaser clip:

http://holtwebbartphotography.zenfolio.com/blog/2014/2/roar

So, keep your fingers crossed. It’s about to get awesome!

http://www.youtube.com/watch?v=LJAjSvHyOYI

http://www.youtube.com/watch?v=Oj88w_6am6M

State of the Photography Business… part 1

State of the Photography Business
All you shooters out there! Let’s figure this out.

Fill out this quick 10-question survey to help you with your photography business. There will be a handful of short Imagefollow-up surveys coming later, and all the answers (which will be completely anonymous) will be collected and shared with everyone who participates.

Click Here to participate in the survey
https://www.surveymonkey.com/s/PJMKJ58

And, if you have something relevant to contribute, I’m all ears — and will be happy to share it with the rest of the community.

Let’s figure this photography business thing out!

AWESOME Valentine’s Day gift!

Looking for something special for Valentine’s Day? How about sending some LOVE?
Give them some original art! This beautiful piece is digitally layered with dozens of hidden words and images all relating to Love.
Available as small prints, large prints, canvases, cards and all kinds of gift items from coffee mugs to puzzles.
Tell your loved ones how much they mean to you.
http://holtwebb.smugmug.com/Art/The-Parolè-Collection/i-2ZCj4VF/A

Image

Kayla

© 2014 Holt Webb Art & Photography

© 2014 Holt Webb Art & Photography

Here’s a little sneak peek from Kayla’s shoot yesterday. Kayla is an up and coming dancer and model based out of Nashville.

This shoot was commissioned by ActSensuous.com and photographed by Holt Webb Art & Photography in Chattanooga, TN.

99¢ prints? You get what you pay for…

99¢ prints? You get what you pay for...

You’ve spent a lot of money on your photo session. Now you want to make some prints. Do you get them from the professional, paying the additional markup for a custom lab, or do you go down the street to your local Wal-whatever and have them printed in an hour?
This article is a nice look at why you don’t want to get your high-quality photography printed by a low-quality lab…
http://www.amandajacksonphoto.com/2014/01/13/pro-prints-vs-drugstore-prints-it-does-matter/